1) I was surprised that both demographic and non-demographic segmentation are used; I previously made the assumption that companies would use one or the other.
2) I was confused by the section on psychographic types.
3) Do you think demographic or non-demographic segmentation is more effective? Why do companies still use non-demographic segmentation if it has become so unenlightening?
4) I disagree with the author's point that demographic research no longer provides enough information to form marketing strategy.
No comments:
Post a Comment