Amazon Whisperer (Week 11)

 

Image credit: http://www.chop.edu/giving/promotions-that-give#.VvFnSWNlnR0

• My "product" is more of a non-profit service (it's an online resource that connects volunteers and organizations in support of the causes they are passionate about). So, I don't really have any typical revenue drivers, unless you count fundraising opportunities that could be organized through the Web site...
• I think next customers might want this resource to expand so it includes a forum for organizations such as The Little Market to sell their products directly through this Web site.
• This kind of resource expansion could improve "customer"experiences while still making a difference, because the profits from the product sales would go back to the artisans around the world who make their livelihood this way.
• Amazon has a "giving back" program called AmazonSmile, which donates a portion of the proceeds from all sales made through the site to various charity organizations.
• One of the biggest criticisms of AmazonSmile is that the customer isn't actually the one giving to the charities, Amazon is. So when customers make a purchase, only a very small percentage of that purchase is going to a charity. The customer isn't actually giving a percentage of their payment to charity instead of Amazon; rather, Amazon is donating a minuscule percentage of their profits. It takes the personal connection out of it.
• I would change the way that the AmazonSmile page is laid out so that it stays consistent with my Web site.
• An addition like AmazonSmile could help the resource I plan to create give back even more.