Week 2 Reading Reflection

1. One thing that surprised me in the reading was how the author talked about applying the concept of entrepreneurship to non-profit enterprises. I tend to think of entrepreneurship as being a fresh approach to business, with the main goal being to make money. 
2. One thing that confused me in the reading was the entrepreneurial assessment approach. I didn't really understand why it would be necessary for a company to examine entrepreneurship when it is already being practiced. 
3. I would like to ask the author what existing organizations he considered to be the best examples of entrepreneurship. I would also ask which of the three schools of entrepreneurial thought he feels is most important to focus on.
4. I'm not necessarily on the same page as the author about the strategic formulation school of thought. Entrepreneurship, as far as I understand, is about doing things differently, but the concept of leveraging unique elements sounds like the same old business concept of organizing groups of people into cookie cutter boxes so you can sell stuff to them.